Luke 15:10
“I once was lost
but now, am found.”
Get it? Because you were looking for creative services and then, through the MIRACLE OF THE INTERNET, stumbled upon this site.
Or, I guess, there’s also a scenario where I pasted my link into a box on your “Contact Us” form.
Fifty-fifty shot. Anyways, you’ve made it this far on your perilous journey in search of a copywriter, content strategist, or brand manager — so an introduction seems right.
I’m Jay Miutz, what many would call the “spiritual leader” of Doctrine & Covenants Creative, and for tax purposes…also the only employee.
Adweek 4:20
“The hiring manager looked out on his advertising needs and said, ‘Whom shall I hire, and who shall work for me?’ and I said, “Here I am, hire me.’”
Powerful words. Really makes you think. Makes you reflect, makes you yearn for a clear, concise six paragraph description on the background and capabilities of Doctrine & Covenants Creative:
ASK AND THY SHALL RECEIVE
Doctrine & Covenants *audible cough* sorry, let me get that right…
DOCTRINE AND COVENANTS CREATIVE!
Cue horns. Cue confetti. Cue weeping women. An idea, no, an epiphany, bestowed upon me by a higher power to serve as a meeting ground for inspiration, aspiration, mediation, meditation, and gestation.
Wait, no — that’s off. Let me be honest with you, the Ole' Doc & Cove didn’t come to me through some ominous voice in the dark of the night. Its framework wasn’t inscribed on any tablets, gold, or stone, and it wasn’t traded to me by way of a blood pact at a crossroads, mountaintop, or in a fiddle contest.
Instead, one day, I took a long look at all the skills I had amassed over the past 12 years working across numerous agencies, on countless accounts and brands, and then I took a slightly longer look at the frustrations I have felt over that same amount of time…
AND THEN I SAW THE FACE OF GOD, AND HE WAS WEEPING.
Nah, then I thought, I’m finally confident that not only can I do the creative process better than some of these shops — I can do it on my own. I can cut out the bureaucracy, the back and forth, and the “creative comes second” approach in favor of foundational copy, connected themes, tones, and voices, adventurous approaches, and above-the-fold tactics.
Doctrine and Covenants is a risk — a leap of faith I needed to take in order to build something I felt could change the way people looked at long-standing institutions, outdated traditions, and poor practices.
I guess, unintentionally, that makes this branding theme hilariously ironic.
Amen or whatever.